Sustainability is at the core of everything we do. From initial design to production, every decision we made was driven by the desire to minimize the environmental impact, by reusing existing materials and using the cleanest technologies, while limiting transport to the maximum. 

awake design meets sustainability Frederic Azler QHAWe've created an all new process. The fabric we use for the strap is made from plastic waste, which has been collected from South East Asian seas and Japan. We turn the plastic into pellets, and then into nylon yarn. We create our straps directly from rolls of this material, which is made using no chemical dyes, and is certified by the Global Recycled Standard label. This strap has a story to tell, and that is why we called it "Phoenix"


Adapted to watches, solar technology provides unbeatable performances on many aspects. 
It’s powered by nature. Light is a free, natural and unlimited energy. Our movement absorbs this energy from everywhere, outside or inside, and brings life to our watches, just as the sun does for humans. 

It’s easy going. Three hours wear on your wrist will provide up to six months of power reserve, without any light. In simple words: it’s perpetual energy on your wrist.

It’s sustainable. No disposable battery, so minimal impact. 

It’s service-free, which means no extra cost.

Our solar movement is made in Japan by company owned by Seiko. Which means a perfect accuracy, and à 99,5% reliability rate

sustainability solar movement

"Three hours wear on your wrist will provide
up to six months of power reserve."


For us, just as for most people, the experience of a product starts with the box: we wanted it to transmit our values at first glance. 100% recycled and recyclable FSC paper, even though you won't want to throw it away. It's 15% lighter than a standard box, with the same volume, and this allows us to optimize our carbon impact.
awake packaging